Chapters

Fundamentals of Marketing Mgmt

Capturing Marketing Insights

Connecting with Customers

Building Strong Brands

Creating Value

Communicating Value

Delivering Value

Conducting Marketing Responsibly

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1
Fundamentals of Marketing Mgmt
Notes

Available on android app

Practice

Lessons

Marketing Management: Introduction, Need, Wants & Demand, STM Models & Market Segmentation

1 hr 29 mins

locked
Marketing Mix, Product Decision, Line Filling & New Product Development

1 hr 36 mins

locked
2
Capturing Marketing Insights
Notes

Available on android app

Practice

Lessons

Segmentation: Market Segmentation & Geographic Segmentation

1 hr

locked
Market Targeting & Positioning, and Problem Solving

59 mins

locked
Pricing: Factors, Steps, Strategies, Promoters & Demand Orientation

56 mins

locked
3
Connecting with Customers
Notes

Available on android app

Practice

Lessons

Integrated Marketing Communication: Model, Strategy, and Designing

1 hr

locked
Mass Communication: Advertising, Developing & Types of Media

1 hr

locked
Integrated Marketing Communication: Designing & Channel Decision

56 mins

locked
Consumer Behaviour: Definition, Buying Process, Types & Model

56 mins

locked
Consumer Behaviour: Input variables and Models

52 mins

locked
4
Building Strong Brands
Notes

Available on android app

Practice

Lessons

Brand Management, Brand Re-positioning & Re-genesis, and Trends in Marketing

1 hr 29 mins

locked
Service Marketing, Servicescape, and Gap Model of Service Quality

1 hr 28 mins

locked
Marketing Decisions, Product & Promotion Decisions, and Promotion Mix

1 hr 28 mins

locked
5
Creating Value
Notes

Available on android app

Practice

Lessons

Types of Marketing : Meta, Niche, and Demarketing

1 hr 9 mins

locked
Market & Market Segmentation

1 hr 19 mins

locked
Product, Product Mix, and New Product Development

1 hr 13 mins

locked
Product Life Cycle

1 hr 13 mins

locked
Introduction to Pricing Strategy

1 hr 2 mins

locked
Promotion and its Elements

1 hr 8 mins

locked
Value Network, Marketing Channel, and Consumer Behaviour

1 hr 20 mins

locked
6
Communicating Value
Notes

Available on android app

Practice

Lessons

Promotion & Marketing Communication, Advertisement & its Management, and Response Hierarchy Models

51 mins

locked
Personal Selling, Sales Promotion, Trade & Internet Promotion, and Direct Marketing

1 hr 8 mins

locked
7
Delivering Value
Notes

Available on android app

Practice

Lessons

Packaging, Labeling, Pricing, Logistics Management, and CRM

1 hr 9 mins

locked
Service Marketing, Goods & Service, Online Marketing, and Green Marketing

36 mins

locked
Traditional & Green Marketing and Channels Of Distribution

1 hr 6 mins

locked
8
Conducting Marketing Responsibly
Notes

Available on android app

Practice

Lessons

Retail Marketing, E-Marketing, and Green Marketing

1 hr 30 mins

locked
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