Marketing Management: Introduction, Need, Wants & Demand, STM Models & Market Segmentation

Marketing Mix, Product Decision, Line Filling & New Product Development

Fundamentals of Marketing Mgmt

Segmentation: Market Segmentation & Geographic Segmentation

Market Targeting & Positioning, and Problem Solving

Pricing: Factors, Steps, Strategies, Promoters & Demand Orientation

Capturing Marketing Insights

Integrated Marketing Communication: Model, Strategy, and Designing

Mass Communication: Advertising, Developing & Types of Media

Integrated Marketing Communication: Designing & Channel Decision

Consumer Behaviour: Definition, Buying Process, Types & Model

Consumer Behaviour: Input variables and Models

Connecting with Customers

Brand Management, Brand Re-positioning & Re-genesis, and Trends in Marketing

Service Marketing, Servicescape, and Gap Model of Service Quality

Marketing Decisions, Product & Promotion Decisions, and Promotion Mix

Building Strong Brands

Types of Marketing : Meta, Niche, and Demarketing

Market & Market Segmentation

Product, Product Mix, and New Product Development

Product Life Cycle 

Introduction to Pricing Strategy

Promotion and its Elements

Value Network, Marketing Channel, and Consumer Behaviour

Creating Value

Promotion & Marketing Communication, Advertisement & its Management, and Response Hierarchy Models

Personal Selling, Sales Promotion, Trade & Internet Promotion, and Direct Marketing

Communicating Value

Packaging, Labeling, Pricing, Logistics Management, and CRM

Service Marketing, Goods & Service, Online Marketing, and Green Marketing

Traditional & Green Marketing and Channels Of Distribution

Delivering Value

Retail Marketing, E-Marketing, and Green Marketing

Conducting Marketing Responsibly

Marketing Management

Management

Prepare for UGC NET 2019 by watching our free online lessons covering UGC Net syllabus and also helping you solve Previous year question papers. Pursue your dream of JRF.

NTA-UGC-NET & SET Exams

NET Exams

Ace the toughest competitive and government exams in India 

Test Preparation

This is a detailed course for Target JRF December 2024 - Paper 2 in Paper code 17 Management. In this course entire syllabus of Management as per UGC will be covered in detail. Along with advanced subjects.

Complete Course on Management (Unit 1) - UGC NET Dec 2024

In this course, Talvir Singh will cover Commerce Final Revision. It will be helpful for students preparing for the NTA-UGC-NET & SET Exams. The course will be completed in 7 days which comprises 5 sessions with a duration of 120 minutes each. The course will be covered in Hindi and notes will be provided in English.

Revision Course on Commerce through PYQs - UGC NET June 2023

In this course, Talvir Singh will cover the topic of Commerce. It will be helpful for all aspirants who are preparing for NTA UGC-NET. The course consists of 10 classes over a period of 11 days approx., with a duration of 120 minutes each. The sessions will be conducted in Hinglish and notes will be provided in English & Hindi.

Revision Course on Commerce for NTA-UGC-NET JRF Feb 2023

In this course, Talvir Singh will cover the syllabus of Marketing Management. All the topics will be discussed in detail which will be helpful for all aspirants preparing for the NTA UGC-NET exam. Learners at any stage will be benefited from the course. The course will be conducted in Hindi and the notes will be provided in English.

Complete Course on Marketing Management for 2022 (Commerce)

In this unit, Kanupriya Ma'am will simplify the concepts of Strategic Management and Marketing, It has a lot of relevance in exam as the questions from this unit are on rise

Complete Course on Management (Unit 6) - UGC NET June 2025

In this unit, Kanupriya Ma'am will simplify the concepts of Consumer Behaviour and Marketing , It has a lot of relevance in exam, so make sure to go through this unit

Complete course on Management (UNIT 7) - UGC NET Management June 2025

In this course, Kanupriya Maam will cover all important topics of Management which will be helpful for all the NTA-UGC NET/ SET aspirants. The course will be delivered in Hinglish and notes will be provided in both Hindi and English.

Crash Course on Management - UGC NET Dec’24

Complete Course on Management (Unit 6) - UGC NET Dec 2024

Complete Course on Management (Unit 7) - UGC NET Dec 2024

English

All questions

Class 1 - Consumer Behaviour : Introduction

Revision Class

Marketing STP, Product And Pricing Decisions

Demand Function, Elasticity, Production Function

Marketing Management - Basics

Doubt Clearing Session

Emerging Trends In Marketing And International Marketing And Doubt Solving Session

Marketing Management

Chapters

Courses

Get access to all videos

Fundamentals of Marketing Mgmt

Notes

Practice

Capturing Marketing Insights

Notes

Practice

Connecting with Customers

Notes

Practice

Building Strong Brands

Notes

Practice

Creating Value

Notes

Practice

Communicating Value

Notes

Practice

Delivering Value

Notes

Practice

Conducting Marketing Responsibly

Notes

Practice

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